Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves. Don’t look out only for your own interests, but take an interest in others, too. PHILIPPIANS 2:3-4 (NLT)

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There is a book on the shelf above my computer screen by Michael Hyatt. He published Platform: Get Noticed In A Noisy World in 2012. Its subject matter is a bit dated now as marketing trend lines and methods shift, but it still bears wise guidance. This copy of the book bears Hyatt’s autograph. We met at an event he hosted in Fort Worth around the time of the book’s release. A photographer even snapped our picture.

There are all kinds of platforms. It appears many people think their platforms are all about them. The best platforms, however, are those that are about others. As you build your personal platform, keep in mind Paul’s wise guidance for his friends in Philippi. 

First, don’t be selfish. If your platform only has eyes for you, it may not see much in the way of enduring value. Does that sound harsh? That was not my intention. Hear this well: Enduring value is created when we build a better world where others thrive. Point your selfie stick in the direction of others.

Second, don’t try to impress others. Instead, do what serves and edifies them. People who do this are much more impressive than those who only succeed in gathering camera clicks and social media likes. 

Third, be humble. Humble yourself before someone humbles you. Those who are humble in their own eyes are often exalted by others. 

Fourth, think of others as better than yourselves. Focus on their strengths and celebrate them. Comparison is for losers. What I mean is, if you have to compare yourself with someone else, you are probably less concerned with measuring up than looking down. Do be that guy (or gal). 

Fifth, don’t look out only for your own interests. People get pretty tired pretty quickly when all their efforts go into building someone else’s platform. It is hard to keep people interested in stroking your ego. 

Sixth, take an interest in others. The most effective way to get what you want is to help others get what they want. Motivational speaker Zig Ziglar said, “You can have everything in life you want, if you will just help other people get what they want.” Notice the statement and restatement in the previous two sentences. Deliberate repetition is often used to make sure people pay attention. 

For example, read Philippians 2 from top to bottom. You will see Paul’s instruction, illustration, and application of these truths. You might want to read it all again and ponder it for a few days. As often as you come back to this chapter, so often will you find nourishment and good health.

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I will focus on the needs of others.

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Our Father, you did for us what Paul tells us to do for others. This is a breathtaking reality. This is universe-shattering truth. We are most like you when we descend to serve. We are most exalted when we edify others. Even our failures demonstrate your love and grace. How have we missed this truth for so long? Empower us to live it today and for the rest of our lives. Amen.